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同质化竞争加剧的物流行业 企业如何从末端市场“杀出重围”?

2018-10-26

超级大满贯 CONGQIANJINIANDEBAOFASHIZENGZHANG,DAOZENGSUQUYUWENDING,ZHONGGUOWULIUXINGYEJINGLILEYIGEKUAICHEDAOSHIDE“LIANGBIAN”GUOCHENG。SUIZHEZENGSUHONGLIDESHUAIJIAN,RUJINWULIUQIYEDEJINGZHENGYEDADAOXINDEGAODU: MIANDUIGANXIANSHIXIAOHECHENGBENJINGZHENGDETONGZHIHUA,YUELAIYUEDUODEGUIMOHUAWULIUQIYEBAHEXINCHAYINENGLIFANGZAIZHIJIEJIECHUKEHUDEMODUANWANGLUO,YICILAIZENGJIAKEHUCHUDIAN、TISHENGFUWUTIYAN。

超级大满贯 YUCITONGSHI,MODUANHUANJINGDEFUZADUYOUZAIBUDUANTISHENG——KEHUDUIYUSHIXIAOXING、LINGHUOXING、JINGZHUNXINGHEZHINENGHUADEXUQIU、ZHENGFUDUIYUCHELIANGHEWANGDIANDEJIANGUAN、LAIZITONGYENAIZHIKUAJIEDEJILIEJINGZHENG,DOUDUIWULIUXINGYETICHULEGENGGAODE“ZHIDEYAOQIU”,RUHECONGJILIEDEJINGZHENGZHONG“TUWEI”SHENGCHU,YIJINGCHENGWEIWULIUQIYEDESHOUYAOZHANLVEYITI。

WULIUMODUANSHICHANGZHISHENGGUANJIAN

RUOYAOZAIZHONGDUOSHICHANGJINGZHENGZHEZHONG“TUWEI”SHENGCHU,WEILAIDEWULIUMODUANWANGLUOYINGZUIDACHENGDUTISHENGKEHUTIYAN,ZAIXIANSHICHANGJINGZHONGDEGEZHONGKEGUANTIAOJIANXIAGAOXIAOYUNXING,BINGNENGBUDUANYUNYONGXINJISHUWEIKEHUTIGONGCHUANGXINDEJIEJUEFANGAN,DAZAOROUXINGHUADEWULIUFUWU。

SHOUYAOYAOQIU:GAOSHIXIAO、WENDINGXING——WULIUQIYEXUYAOCONGMODUANDEGEGEHUANJIEZHESHOU,BUDUANYOUHUAXIAOLV,TISHENGSHOUPAISHIXIAO,TONGSHIYEYAONENGJIANRONGCHULIBUTONGSHIXIAOCHANPINDEMODUANYUNYING。ZAIHANGSHISHIXIAOWENDINGXINGDEJICHUSHANG,TIGAODUIKEHUDESHIXIAOCHENGNUO,BUDUANSUOXIAOYUJISHIJIANCHUANGDEKUADU,JIANGWUCHACONGXIAOSHIJIXIANGFENZHONGJIJINHUA,SHIDESHOUPAISHIJIANGENGJIAJINGZHUN。

FUWUFANGXIANG:“LIANPUHUA”——YIKEHUTIYANWEIHEXIN,MANZUBUTONGCHANGJINGBUTONGKEHUJIESHOUMODUANSHOUPAIFUWUTIYANDECHAYIHUAXUQIU,XINGCHENGYITAOKEHUZHUANSHUDEGEXINGHUAFUWUTIXI。KEYIMANZUKEHUZAISHIJIAN、ANQUAN、FUWUDENGFANGMIANDEGEXINGHUAXUQIU,YEKEYIMANZUBUTONGPINLEIDETESHUWULIUXUQIU。

MODUANXINGTAI:DUOYUANHUA、ZHINENGHUA——DUOYUANHUAMODUANWANGDIAN、YUNLIHERENYUANDEXINGSHIHEGONGNENG,YISHIYINGBUTONGDEMODUANCHANGJING;LIYONGWANGLUODEXIETONG XIAOYINGPINGTAIHUA、SHENGTAIHUAMODUANWULIUFUWU,TIGAOZIYUANLIYONGLV,SHIXIANZUIYOUDEDONGTAIQUANJU。ZAISHUJU、SUANFA、RUANJIANHEYINGJIANDENGGEGEFANGMIANYUNYONGGAOXINWULIUKEJIFUNENGMODUANWANGLUO,JIECIBUDUANCUISHENG XINDEMOSHIHEYETAI,TISHENGKEHUTIYAN。

超级大满贯 MODUANXINGNENG:ROUXINGWANGLUO——ROUXINGDEMODUANWANGLUONENGYOUXIAOYINGDUIYUNYINGNENGLIHEKEHUXUQIUDENGNEIWAIBUBIANHUA,BINGJIANGDUIWULIUSHIXIAO、CHENGBENHEFUWUZHILIANGDENGCHANSHENGDEYINGXIANGKONGZHIZAIZUIDIXIANDU,QITEDIANZHUYAOTIXIANZAILINGMINXINGHESHIYINGXINGLIANGGEFANGMIAN。

超级大满贯 MINJIEXING:MODUANWANGLUOJUBEIDANXINGNENGLI,KEYIKUAISUXIANGYINGDUANQIBIANHUA,RUKEHUXUQIULINSHIBIANDONGHUOHUOLIANGTURANZENGJIA;YEKEYIHUANHECHULINEIWAIGANRAO,RUCHELIANGSHIGUHUOQIXIANGYINSUDAOZHIDEYUNSHUZHONGDUAN。

超级大满贯 SHIYINGXING:NENGCONGZHANGYUANJIAODUDIAOZHENGMODUANWANGLUOCELVE、MOSHIHEJISHU,YISHIYINGKEHUXUQIUHESHICHANGDEJIEGOUXINGBIANHUA,RUZHUDONG、YOUJIHUADIXIANGSHIXIAOXING、ZHINENGHUADEMODUANWANGLUOZHUANXING。

XINGYEXIANZHUANG vs FAZHANQIANJING

超级大满贯 JIYULISHIFAZHANYUANYIN,HENDUOWULIUQIYECENGJINGCAIYONGJIAOWEICUFANGDEMOSHILAIHUANQUKUAISUKUOZHANGHEZENGZHANG,DANXIANGYINGSHENGCHENGDEMODUANWANGLUOQUEFAZHENGTIGUIHUA,WANGLUOJIEGOUJIANDANDIEJIAZAOCHENGZHUDUOXIAOLVHEFUWUQUEXIAN,XIANZAIYIJINGBUZAINENGMANZUKEHUXUQIUHEHUANJINGDEBIANHUA,POQIEXUYAOZUOCHUJIJIDEGAIBIAN。

WANGLUODINGWEI

XINGYEXIANZHUANG:YUANXIANYICHENGBENYOUXIANYUANZEGUIHUADEMODUANWANGLUOJIEGOUBUZAINENGMANZUKEHUYUELAIYUEGAODESHIXIAOYAOQIU。

超级大满贯 FAZHANQIANJING:YISHIXIAOWEIDAOXIANG,JIANGUSHOURUHECHENGBENKAOLIANGLAIGUIHUAMODUANWANGLUOJIEGOU。

ZAISHIXIAOJINGZHENGYUELAIYUEJILIEDEHUANJINGXIA,MODUANWANGLUOJIEGOUXUYAOYOUXIANKAOLVGECHANPINDESHIXIAOMUBIAO,TONGSHIYEXUPEIHEGANXIANWANGLUOERJIANLI,YIDACHENGZHENGTIDESHIXIAOMUBIAO。ZAISHIXIAOSHEJIGUOCHENG ZHONG,MODUANGEHUANJIEDESHIXIAOJIEDIANKEYITONGGUOZUIZHONGSHIXIAOMUBIAODAOTUIDEDAO,YICIWEIMUBIAOGUIHUAMODUANWANGLUO,TONGSHIYEYAOKAOLVBUNENGDADAOSHIXIAOJIEDIANHUOWUDESAOWEI,YIJIMIANXIANGKEHUDEGUANYUSHIXIAOCHENGNUO DUIYINGDESHOUJIANSHIJIANDEGOUTONG。

超级大满贯 YUCITONGSHI,WEILEDADAOTISUDEMUDE,ZHIXIANKEYICAIQUZENGJIAZHIFA、XIAOCHEDUOPINHEERCHENGJIEBODENGFANGFA,TONGSHIZAIZHUANYUNCHANGHEWANGDIANBUJUFANGMIAN,YEYAOJINKENENGDIFANGBIANHUOWUDESHOUPAIHEYUN SHU,JIANSHAOZHIXIANDELUCHENG。ZUIHOU,ZAIMANZUSHIXIAODEQIANTIXIA,ZAITONGSHIKAOLVHUOLIANGFENBU、WANGDIANFUGAIMIANJI、QIANZAISHOURU、MENDIANCHENGBEN、YUNSHUCHENGBENHERENYUANCHENGBENDENG,YISHIXIANLIRUNZUIDAHUAWEIMUBIAO QUEDINGWANGDIANBUJU。

YUNYINGMOSHI

XINGYEXIANZHUANG:YONGTONGYIMODUANWANGLUOHUNHEYUNYINGBUTONGCHANPINDAOZHICAOZUOXIAOLVBUGAO,QIEBUNENGMANZUKEHUFUWUXUQIU。

超级大满贯 FAZHANQIANJING:BUTONGLEIXINGCHANPINDEMODUANHUANJIEXUYAOFENWANGYUNYING、FENBIEGUIHUA,DANZAISHIJILUODISHIKEYIXIANGHURONGHE、TONGYIBUJU。

YOUYUBUTONGCHANPINDESHIXIAOYAOQIU、CAOZUOMOSHIHEKEHUFENBUBUJINXIANGTONG,SUOYIXUYAOYUZHIXIANGPIPEIDEMODUANWANGLUOLAIMANZUGEZIDEYAOQIU。LIRU,KUAIDICHANPINSHIXIAOYAOQIUGAO,YIBANYOUKUAIDIYUANSHOU GONGSHOUPAI,YOUXIAOCHEJINXINGYUNSHU,QIEKEHUSHEJIQIYE、SHANGJIAHEGEREN,FENBUGUANGFAN;DANLINGDANCHANPINSHIXIAOYAOQIUXIANGDUIJIAODI,XUYAOTESHUZHUANGBEIJINXINGZHUANGXIEHEDACHEYUNSHU,KEHUYIQIYEHESHANGJIAWEIZHU, ZAITEDINGQUYUJIZHONGFENBU,RUZHUANYESHICHANG、WULIUYUANDENG。

超级大满贯 YINCIKUAIDIWANGDIANFENBUXIANGDUIGENGMI,QIEDANGEWANGDIANFUGAIMIANJIJIAOXIAO,BIANYUKUAIDIYUANLINGHUOJIDONGDIFUWUKEHU;ERLINGDANZEKEYIYIKAOYIXIEHEXINQUYUDEJISANDIANFUSHEJIAODAMIANJI,TONGGUOJIZHONG JIESONGHUODEMOSHIZHIJIEWEIKEHUSHANGMENFUWU。SUOYIKUAIDIHELINGDANXUYAOYOUGEZIDULIDEMODUANWANGLUOJINXINGYUNYING。DANKUAIDIHELINGDANDEXUANZHI、YUNLIYECUNZAIRONGHEYUNYONGDEKONGJIAN,XUYAOYINDIZHIYI。

WANGDIANBUJU

XINGYEXIANZHUANG:WULIUQIYEQIANQIFAZHANYILAIMENDIANKUOZHANGKAIFAMODUANYEWUHEFUWUKEHUDEFANGSHI,YIBUZAISHIYINGXINDESHICHANGHUANJINGYAOQIU。

FAZHANQIANJING:MODUANWANGDIANDEYUNYINGHEXIAOSHOUGONGNENGYAOJINXINGFENLI,QIEYUNYINGWANGDIANDEXINGSHIKEYIDUOYUANHUABUJU。

超级大满贯 SUIZHEKEHUDUIWANGDIANYICUNDUDEJIANGDI,MODUANWULIUFUWUYINGGAIGENGTIEJINZHONGDUANKEHU,MODUANBUJUKEYIHUADIANWEIMIAN,TONGGUODUOZHONGXINGSHIZENGJIAKEHUCHUDIAN,TONGSHITIGAOXIAOSHOUHEYUNYINGNENGLI。

ZAIXIAOSHOUFANGMIAN,KEYIYOUYUANLAIYIWANGDIANWEIZHONGXINDEZHUDIANXIAOSHOUMOSHIZHUANXIANGQUYUXINGQUANFUGAIDEZHUDONGXIAOSHOU,GENJUKEHULEIXINGFENBIEYOUTEDINGDEXIAOSHOUTUANDUIFUZE,TONGGUOXIANSHANGXIANXIADUOZHONGFANGSHICHUJIKEHU,GENJUKEHUXUQIUTUIXIAOBUTONGCHANPIN。

ZAIYUNYINGFANGMIAN,WANGDIANZAIBOLIXIAOSHOUGONGNENGHOUZHIBAOLIUHEXINDEYUNYINGGONGNENG,TONGGUOSHOUPAIJIANSHIXIANQUANJIEQUANSONG,BIMIANKEHUXUYAOQUMENDIANSHOUFAHUO,TONGSHILINGHUOYUNYONGJIEBODIAN、HEZUOSHOUHUODIAN、ZHINENGJUDENGDUOZHONGXINGSHILAICHENGZAIHUOLIANGHEYANSHENMODUANWANGLUO。

WANGLUOGUANLI

XINGYEXIANZHUANG:GUOQUJIBENYIKAORENGONGJINGYANJINXINGMODUANYUNYINGDEGUANLI,YIBUZAINENGPIPEIRIYIZENGZHANGDEWULIUGUIMOHECHANGJINGFUZADU。

FAZHANQIANJING:CHONGFENLIYONGXINXINGDEWULIUJISHUFUNENGMODUANYUNYING,ZHUBUSHIXIANQIYEDEZHINENGHUASHENGJI。

超级大满贯 SUIZHERENGONGZHINENG、DASHUJU、YUNJISUAN、WULIANWANGDENGGEXIANGJISHUDEZHUJIANCHENGSHU,WULIUMODUANDEGEGEFANGMIANDOUKEYITONGGUOZIDONGHUADESUANFAHEXITONGLAISHIXIANZUIYOUDEYUNYINGHEGUANLI,TIGAOXIAOLVHELINGHUODU,SHIXIANROUXINGDEMODUANWANGLUO。TONGSHI,DUIYUYIXIEHAIZAIFAZHANDEXINXINGJISHURUWURENCHE、WURENJI、JIQIRENDENGYEYAOBAOCHIMINGAN,JIJIXUEXIHECHANGSHI。

LIRU,KEYITONGGUORENGONGZHINENGSUANFADUICHELIANGHESHOUPAIYUANDEXINGSHILUJINGJINXINGYOUHUA,BINGSHISHIZHINENGFENPEIKEHUDINGDAN,SUODUANJIEDANSHIJIAN,TONGSHICHONGFENKAOLVKEHU“LIANPUHUA”XUQIU,KUAISUXIANGYING NEIWAIBIANHUA,TIGAOKEHUMANYIDU;HAIKEYITONGGUODASHUJUHEJIQIXUEXIJISHUBUDUANJILEIHEYOUHUASUANFACANSHU,BAOKUOKEHUHUAXIANG、HUOLIANGYUCE、DITUJIEXI、RENYUANNENGLIDENG,TIGAOSUANFADEJINGDUHEYOU HUAXIAOGUO;ZAIYINGYONGJIEMIANSHANGYEKEYIJINYIBUZENGQIANGZHANSHIGONGNENG,ZUODAOGENGJIAKESHIHUAHERENXINGHUA。

超级大满贯 YOUXINLINGSHOUHEXINKEJIDAIDONGDEZHONGGUOWULIUSHICHANGZHENGZAIZHANXIANQIANSUOWEIYOUDEHUOLIHEBIANHUA,ERZUOWEIWULIUGEHUANJIEZHONGZHIJIEJIECHUKEHUDEMODUANBUFEN,QIZHONGYAOXINGBUYANERYU,GENGYINGCHENGWEIWULIUQI YEBIANGEDE“PAITOUBING”。WULIUQIYEXUYAOBUDUANXUEXI,JINGXIHUAGUANLI,ZHENDUIXINDEKEHUXUQIUHEHUANJINGYINSUJISHIDIAOZHENGZHANLVE,TONGSHIZHONGSHIJISHUNENGLICHUBEI,RANGMODUANMOSHIDUOYUANHUAHEZHINENGHUA,MAN ZUKEHUDUIYUWULIUSHIXIAOHE“LIANPUHUA”FUWUDEYAOQIU,SHIXIANROUXINGDEMODUANWANGLUO,CAINENGZAIJILIEDESHICHANGJINGZHENGZHONGZHANDEXIANJI。